Site menu, owner-only.
Add the pages you want in your website's navigation, set the label each one shows, and drag them into order. A page can exist without being in the menu, which is what you want for a landing page you link to from an ad rather than from your own navigation.
Keep it short
Four or five items is plenty. Everything you add makes the others harder to see, and on a phone the whole thing collapses into one button regardless.
If it did not work
- A page is not in the list to add. It has to exist first — see Add a page to your website.
- The change is not showing. Your site has to be published for anyone but you to see it.