Set up Google Ads and Meta remarketing

Glovebox can run your own Google and Meta (Facebook/Instagram) marketing tags on your booking site and widget, so you can build remarketing audiences and measure bookings as conversions. You bring the IDs from your own ad accounts; nothing is shared between operators, and it is all off until you enter your IDs.

Turn it on

Go to Settings → Widget & tracking and paste in whichever IDs you have. Any you leave blank simply do nothing. You can add them one at a time.

Where to find each ID

• GA4 Measurement ID (looks like G-XXXXXXX): in Google Analytics, Admin → Data streams → your web stream. The Measurement ID is at the top right.
• GA4 API secret (for measuring bookings server-side): same Data stream → Measurement Protocol API secrets → Create. Copy the secret value.
• Google Ads conversion ID (AW-XXXXXXXXX) and label: in Google Ads, Goals → Conversions → New conversion action → Website. When you create the action, the tag shows a send_to value of AW-XXXXXXXXX/aBcDeFg — the first part is the conversion ID, the part after the slash is the label.
• Meta Pixel ID (a 15–16 digit number): in Meta Events Manager → Data sources → your pixel. The ID is under the pixel name.

The four audiences worth building

Once the tags are live, create these in Google Ads / GA4 and in Meta. They map to the events your site already sends:

1. Cart abandoners — 7 days. People who started checkout but did not book. Built from the begin_checkout event with no matching purchase, 7-day membership. Your highest-intent audience.
2. Vehicle viewers — 14 days. People who looked at a specific vehicle. Built from the view_item event, 14-day membership.
3. All visitors — 30 days. Everyone who visited, for broad reach. 30-day membership.
4. Upcoming-pickup window. Your site sends a search_dates event carrying a days_to_pickup value, so you can target people whose pickup is close (a last-minute nudge) or still weeks away (an upsell), using days_to_pickup as an audience condition.

Import bookings as Google Ads conversions

Link the accounts once: in GA4, Admin → Google Ads links → Link to your Google Ads account. Then in Google Ads, Goals → Conversions → New → Import → Google Analytics 4 and import purchase (and, if you want, begin_checkout). Bookings then show as conversions with their real dollar value, so you can bid to them.

Meta custom audiences from your pixel

In Meta Ads Manager → Audiences → Create audience → Custom audience → Website, build the same list using your pixel events: ViewContent (vehicle viewers), InitiateCheckout (abandoners), and Purchase (past customers, handy as an exclusion so you do not pay to advertise to people who already booked). Use the same 7 / 14 / 30-day windows.

A note on visitors in Europe and the UK

Visitors from the EEA and the UK are not tracked by these tags. That is deliberate: those regions require explicit cookie consent, and Glovebox does not yet show a consent banner, so we take the privacy-safe path and simply do not tag them. Your New Zealand, Australian and other traffic is unaffected. If a share of your customers comes from Europe and you want to reach them too, tell us — a consent banner is on the roadmap.